Fong Brothers Printing
Fong Brothers Printing – Identity and Brand
Overview and Story
Fong Brothers Printing Inc. is a family own business that has been around for over 40 years. As new technology developed and the industry constantly evolving, they needed to update their collateral and refresh their logo.
I was hired as a graphic designer and worked closely with the marketing team. A few projects that I worked on were the identity, the large format materials swatch, the company brochure and the creative visuals brochure.
The item we worked on was the logo. They wanted to give it a refresh. I had some limitations on what I could do with the logo. The company wanted to keep the same letter design “FB” and apply it to the new logo. After many iterations we came up with the final one with the final PMS colors.
I created original photography for print collaterals.
We produced a company brochure, creative visuals brochure and a creative visuals material swatch.
An area of the company we worked with was the Large Format Printing. They invested in new equipment and needed to get this team up and running. With fresh equipment and technology, that meant new solutions for customers. Printing directly on gator board, corrugated plastic, di-bond, etc. was both a time and money saver. Our team went full force on getting all the materials needed for this swatch project.
- Account Managers had to use old out-dated prints as examples to show their customers.
- There was no written document or any materials to educate the account managers/customers.
- Customers did not know all the new print materials, the new printing technology and capabilities.
One of the top priorities was that we had to show print quality on different substrates and be as informative as we could. We choses a variety of bright bold colors, dense blacks and gradients to show the various printing methods on various substrates. Some materials that were offered could be used for long term out door signage. We made it easier for customers to know whether the material is intended for indoor, outdoor or for both by communicating with a tab on the top of the swatch. We also listed examples of usage for each material. After presenting this to the account managers, they were excited to share this with their clients.
The company was able to produce their own print materials easily but squeezing that into the tight ship production process wasn’t easy. Customer jobs are printing non stop and need to get shipped.
- Be flexible
- Plan ahead and work with the schedule
- Prototype! Every 1/32 of an inch counts!